Regional Retail Director Middle East & North Africa
Consumer Electronics · MENA · United Arab Emirates · Dubai
Total compensation band $280K+. The figure is the member's band, not an offer.
Commercial monetization and revenue growth leader with 20+ years operating at $1.5B+ P&L scale across MENA, Europe, and Central Asia. Proven track record of designing and scaling Revenue Growth Management systems, driving premium mix expansion (5× in FMCG, 3× in consumer electronics) and consistent double-digit revenue growth. Specializes in aligning pricing, portfolio, channel economics, and customer behavior into integrated revenue systems for sustainable growth and predictable commercial performance.
Achievements
- Delivered +60% growth at P&G $0.7B account, outperforming market by 46ppts through integrated revenue management
- Turned around declining P&G business from -5% to +12% growth by redesigning channel economics
- Drove premium mix expansion from 9% to 26% at Samsung through structured commercial approach
- Built regional data-driven commercial platform covering 2,500+ stores with 60%+ coverage
- Improved field force ROI by 16% across 900+ staff through AI-enabled coverage optimization
- Created a revenue management system & boosted Premium innovation market share 5x growth at P&G and 3x at Samsung Electronics
Skills
- Revenue Growth Management
- Pricing Strategy
- Channel Strategy
- Go-to-Market Strategy
- P&L Management
- Customer Segmentation
- Portfolio Strategy
- Data Analytics
- Performance Management
- Commercial Operations
- Distribution Strategy
- Strategic Partnerships
- Revenue Growth Management (RGM) Systems
- Premium Mix Expansion
- Multi-market Commercial Platforms
Looking for
- Chief Commercial Officer
- VP Revenue Growth
- VP Sales & Marketing
Experience
- Regional Retail Director Middle East & North Africa — Samsung Electronics 09.2022 - present
Leading MENAT commercial operations across 22 countries with $1B+ P&L responsibility, driving premium mix expansion from 9% to 26% and building regional data-driven commercial platform covering 2,500+ stores.
- Distribution Strategy Director — Procter & Gamble 07.2020 - 09.2022
Managed $1.4B portfolio across 4 countries with 20-person cross-functional leadership, turned around declining business from -5% to +12% growth through channel economics redesign and AI-driven coverage optimization.
- Account Director — Procter & Gamble 05.2016 - 06.2020
Delivered +60% growth on $0.7B account representing ~20% regional revenue through integrated revenue management and customer-specific monetization strategy, developing systems later adopted as regional best practice.
- Category Commercial Director (Fabric Care) — Procter & Gamble 09.2014 - 04.2016
Led commercial strategy for $1B+ category across 9 markets, delivered +2ppts market share through promo strategy management and launched Gel & Unidose portfolio reaching 7% market share in Year 1.
- Sales & Marketing roles — Procter & Gamble 10.2008 - 08.2014
Increased diaper category share from 70% to 80% through data-driven category management and tripled Duracell business through retail monetization strategy across ~12,000 stores.
- Acting Head of Web Development department — ISS Art, Ltd. 09.2005 - 09.2008
Established contracts with 3 accounts worth $20M+ each while gaining hands-on programming, development, data management and B2B experience.
Languages
- English (C1)
- Russian (C2)
Anonymous until this leader says yes. No name, no photo, no contact details. An introduction is sent only after they accept.
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