Sales director
Home Appliances · CIS · Russia · Moscow
Total compensation band $180K+. The figure is the member's band, not an offer.
This executive is a commercial and product marketing leader with over two decades of experience in the household appliances and consumer electronics industry across Russia and the CIS. He has built brand and sales structures from the ground up, led multi-brand portfolio strategies for global manufacturers including Hisense, Midea, and Electrolux, and consistently delivered significant sales growth and market share gains. His background spans product management, brand director, and sales director roles, with deep expertise in commercial policy, pricing, and distribution across federal retail, regional retail, and e-commerce channels. He is recognized by peers for a structured, analytical, and target-driven business approach.
Achievements
- Delivered 300%+ sales growth within 3 years at Hisense Gorenje Group
- Grew Midea Group's turnover 10x from 2016 while expanding brand and product portfolio
- Built the Korting private label brand from the ground up, reaching 2.5% market share and #2 position at Media Markt
- Achieved 20% market share for Electrolux Built-In appliances through consistent range development
- Relaunched regional country sales in 2023 with 30% growth and boosted e-commerce to #1 sales channel
Skills
- Brand Strategy
- Brand Management
- Pricing Strategy
- Category Management
- Sales Strategy
- Sales Management
- Distribution Strategy
- Strategic Planning
- People Management
- Negotiation
- Channel Sales
- Retail
- OEM-to-brand business transformation
- Multi-brand portfolio strategy for price segmentation
Looking for
- Commercial Director
- General Manager
- Sales Director/VP Sales
- Chief Commercial Officer
Experience
- Sales Director SDA Russia and CIS — Hisense Gorenje Group April 2021 - January 2026
Led SDA sales and product team of 9, drove commercial strategy and sales performance across Russia, Kazakhstan, Caucasus and Central Asia, achieving 300%+ sales growth in 3 years.
- Product Marketing Director MDA and SDA — Midea Group, Russia May 2016 - February 2021
Managed a 9-person team across product management, demand planning and customs clearance, led multi-brand portfolio strategy (Midea, Comfee, Toshiba) and grew company turnover 10x.
- Brand Director, Vice Commercial Director — Korting RUS February 2011 - April 2016
Built the Korting private label brand from scratch including range, supply, and commercial strategy, reaching 2.5% market share and #2 position at Media Markt.
- Product Manager Built-In Appliances, FS Cookers and Microwaves — Electrolux RUS July 2004 - January 2011
Managed product range and brand portfolio for AEG, Electrolux, and Zanussi, reaching 20% market share in Built-In appliances and 11% in FS Cookers.
Languages
- English (C1)
- Russian (C2)
Anonymous until this leader says yes. No name, no photo, no contact details. An introduction is sent only after they accept.
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