Chief Marketing Officer
FMCG · CIS/Eastern Europe · Netherlands · Amsterdam
Total compensation band $220K+. The figure is the member's band, not an offer.
Global FMCG Marketing Leader with 17+ years driving revenue growth and market share expansion across multi-country operations. Led brand portfolios up to $1.1B with full P&L ownership, delivering business transformation at scale including turning around underperforming categories into profitable growth engines. Experienced in leading large cross-functional organizations and managing integrated marketing ecosystems with budget ownership up to $20M annually. Proven track record of scaling businesses across Food, Fabric Care, Health Care, Personal Care, and Professional Beauty categories.
Achievements
- Turned around $500M+ flagship business to profitability after 10+ years of losses
- Doubled stagnant personal care business from $15M to $30M, driving brand from #4 to market leader
- Delivered +50% YoY e-commerce growth vs 30% market growth
- Achieved 2x increase in Top-of-Mind awareness and +30% ROI improvement through digital transformation
Skills
- P&L Management
- Brand Portfolio Strategy
- Market Share Expansion
- Business Transformation
- Pricing Strategy
- Go-to-Market Strategy
- Digital Transformation
- E-commerce
- Performance Marketing
- Cross-functional Leadership
- FMCG
- Strategic Leadership
- CIS Market Expansion
- Halal Brand Development
Looking for
- Chief Marketing Officer
- General Manager FMCG
Experience
- Chief Marketing Officer — Leading FMCG food producer (TOP 3) 2023 - Present
Marketing leadership for ~$1.1B business with 16% market share across Russia, Belarus, Kazakhstan, and Uzbekistan. Led 60 FTE organization with $20M+ media budget, delivering +15% revenue growth and scaling flagship brand to #1 market position.
- Senior Communications Director Eastern Europe — Procter & Gamble 2023 - 2023
Led communications strategy for 2,500+ employees across multiple countries, advising regional leadership during high market uncertainty period.
- Internal Communications Director Eastern Europe — Procter & Gamble 2022 - 2023
Managed organizational crises and led communication agenda across ESG, sustainability, inclusion, and corporate reputation initiatives.
- Brand Director Fabric Care Eastern Europe — Procter & Gamble 2019 - 2022
Turned around $500M+ business to profitability after 10+ years of losses through portfolio premiumization and strategic mix shift, achieving highest share and sales performance in 10 years.
- Group Brand Manager Oral Care — Procter & Gamble 2015 - 2019
Reversed multi-year decline delivering sustained growth over 3 years, transformed strategy from toothpaste-led to power oral care resulting in 4x business growth.
- Group Brand Manager Beauty Care — Procter & Gamble 2015 - 2015
Delivered portfolio restructuring and profitable growth through brand divestitures, restored Safeguard brand growth after 5 years of decline.
- Senior Brand Manager Male Grooming — Procter & Gamble 2012 - 2015
Doubled business size from $15M to $30M, drove Old Spice & Gillette brands from #4 to market leader achieving 20+ pp market share gain.
- Marketing & Strategy Roles — Procter & Gamble 2009 - 2012
Delivered double-digit growth in Professional Beauty and B2B segments, built shopper-based strategy frameworks and CRM systems.
Languages
- Russian (C2)
- English (C1)
- Spanish (B1)
Anonymous until this leader says yes. No name, no photo, no contact details. An introduction is sent only after they accept.
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