CMO

FMCG · Russia · Moscow

Total compensation band $180K+. The figure is the member's band, not an offer.

Senior marketing executive with 16 years of experience across multinational corporations (Bacardi, Sberbank) and FMCG startups. Proven track record of building marketing departments, launching new products, and delivering exceptional brand growth results. Led successful relaunch of premium spirits brands achieving 198% growth, pioneered bike-sharing service launch at Sberbank, and built functional drinks company from startup to federal distribution. Expert in brand strategy, product innovation, and cross-channel marketing execution across Russia, CIS, and Eastern Europe.

Achievements

Strategic Marketing: P&L Management, Brand Platform Development, Go-to-Market Strategy, Portfolio Rebranding, CJM, SWOT Analysis.
Leadership & Team Building: Managing teams of up to 25 people, building Marketing, Trade Marketing, and Sales departments from scratch.
Growth & Digital: Managing Digital / BTL / Event agencies, launching gamified Telegram bots (ROMI 900%), CPV optimization (reduced to 0.13 RUB).
New Product Development (NPD): Launched the first bike-sharing service under the Sberbank brand. Introduced 500+ SKUs to the market, with end-to-end experience from idea to nationwide distribution and achieving market leadership.
International Expertise: Brand management across 32 countries in Eastern Europe and CIS, proven track record in localizing production facilities in Russia.

Skills

Marketing Leadership
Brand Management
Brand Strategy
Product Launch
P&L Management
Team Building
Digital Marketing
Marketing Operations
Innovation Management
Go-to-Market Strategy
Agency Management
Budget Management
Russian FMCG market expertise
CIS market expansion

Looking for

Chief Marketing Officer
VP Marketing
Marketing Director

Experience

CMO — Fitness Shock November 2024 - present
Leading marketing for international FMCG protein dessert company with 710 employees and 5 billion RUB revenue. Managing 20-person marketing team and overseeing brand platform development for 100+ SKUs.
Marketing Manager, Premium White Spirits & Rums + Digital — Bacardi Rus June 2023 - October 2024
Managed premium spirits portfolio including Bacardi, Grey Goose, Bombay Sapphire. Achieved 198% growth for Oakheart brand and prepared launch of first local gin brand.
Innovation Director — Iceberry July 2021 - June 2023
Led innovation and new product development for frozen foods company. Created 18 new SKUs with federal distribution and implemented acoustic freezing technology.
Brand Director — Lucky Snacky (Desan) July 2019 - July 2021
Developed brand strategy for snack category, launched products in X5 and Bakhetle chains, attracted CIS distributors within 1.5 years.
Business Development Director / CEO — LET's START November 2016 - April 2019
Founded and led functional drinks startup from registration to federal retail contracts. Achieved 50% monthly growth and distribution across Russia, Belarus, Kazakhstan, Mongolia.
Brand Manager Premium Portfolio (Eastern Europe) — Bacardi Rus March 2014 - November 2016
Managed Grey Goose and Bombay Sapphire across Eastern Europe markets. Delivered 100% growth for Grey Goose and 400% growth for Bombay Sapphire.
Head of Marketing, Youth Segment — Sberbank September 2012 - October 2013
Developed youth segment marketing strategy and launched innovative services including bike-sharing, youth branches, and virtual debit card.

Languages

Russian (C2)
English (C1)

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