CEO / General Director
FMCG · Russia/CIS · Russia · Moscow
Total compensation band $280K+. The figure is the member's band, not an offer.
This executive is a CEO and commercial leader with 20 years of P&L management experience across major multinational FMCG companies (PepsiCo, Philip Morris, L'Oreal), strategy consulting (EY), and large Russian organizations (Sber), including businesses with revenues exceeding RUB 250 billion and teams of over 1000 people. Most recently, this leader spent 3 years as CEO of a mid-sized Russian B2B2C MedTech manufacturer, taking the company from #4 to #1 in its market, tripling revenue, increasing net profit tenfold, and cutting costs by 34%. A global executive MBA (INSEAD) combined with cross-industry experience across consumer goods, banking, and manufacturing supports both fast operational fixes and long-term strategic transformation. This leader combines hands-on operational rigor with strategic vision, having built sales channels, manufacturing capacity, and digital/AI platforms from scratch.
Achievements
- Took a MedTech manufacturer from #4 to #1 market position (38% share), tripling revenue and increasing net profit 10x in 3 years as CEO
- Built a new agent and partner sales channel from scratch at Sber, scaling to over 100,000 agents and 10,000 partners generating RUB 2bn+/year at 30%+ EBITDA
- Grew IQOS consumer base from zero to 3 million users in 2 years at Philip Morris, achieving 93% NPS
- Built a $7M annual revenue, $3M+ profit strategy consulting practice from scratch at EY, delivering 15+ major B2B/B2C/B2G projects
- Grew L'Oreal's Garnier and Maybelline brand revenue by 37% in key national accounts with a 4 p.p. margin improvement
Skills
- Executive Leadership
- Business Transformation
- Growth Strategy
- M&A Strategy
- Digital Transformation
- Manufacturing Operations
- Strategic Account Management
- Channel Sales
- Capital Raising
- Change Management
- Team Building
- Corporate Strategy
- Government subsidy and grant financing
- MedTech manufacturing scale-up
Looking for
- CEO
- General Manager / Managing Director
- CСO
Experience
- CEO / General Director — Eurokappa 2023 - 2026
Led a leading Russian aligner/MedTech manufacturer with full P&L responsibility, taking it from #4 to #1 in market share (38%), tripling revenue and increasing net profit 10x while cutting costs 34%.
- Managing Director, New Sales Channels (Sales Network Division) — Sber 2020 - 2023
Built a new agent and partner sales channel from scratch as an internal startup, scaling to over 100,000 agents and 10,000 partners generating RUB 2bn+/year at 30%+ EBITDA.
- Commercial Director, Modern Trade (Federal & Local Key Accounts) — Philip Morris 2018 - 2020
Held P&L responsibility for a RUB 250bn+ channel, drove IQOS omnichannel strategy (+250% growth, 83% NPS) and led negotiations with major retail chains.
- Business Unit Director, Moscow & Central Federal District (Traditional Trade) — Philip Morris 2014 - 2018
Restructured the business unit, launched IQOS regionally growing the consumer base to 3 million users in 2 years, and led a 300-person team achieving 93% eNPS.
- Managing Director / Practice Leader — EY (Ernst & Young) 2012 - 2014
Built a Customer Practice strategy consulting business from scratch, generating $7M revenue and $3M+ profit annually across 15+ major client projects.
- Commercial Director — L'Oréal 2011 - 2012
Managed P&L for Garnier and Maybelline brands, growing key account revenue by 37% and improving margin by 4 p.p.
- Commercial Director, Business Unit — PepsiCo / Wimm-Bill-Dann 2009 - 2011
Implemented a new sales strategy and commercial policy, growing sales 45% and market share 4 p.p. while cutting costs 22%.
- Director of Strategy and Planning — PepsiCo / Wimm-Bill-Dann 2008 - 2009
Developed corporate strategy and supported the company's sale process (M&A), advising the CEO and board on strategic decisions.
Languages
- Russian (C2)
- English (C1)
Anonymous until this leader says yes. No name, no photo, no contact details. An introduction is sent only after they accept.
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