Executive profiles

VP, Strategic Marketing, Data, Research, Analytics

Banking · Europe · Australia · Sydney

Total compensation band $150K+. The figure is the member's band, not an offer.

Senior marketing and strategy executive with 10+ years of international experience in global banks and consulting firms. Led strategic projects spanning marketing, business development, scaling, communications, market research, data analytics, digital transformation, AI implementation, and innovation management. Currently managing international consulting projects for local and international companies, focusing on scaling strategies, market entry, marketing, and digital transformation while authoring a book on high-tech marketing.

Achievements

• Implemented AI tools reducing marketing content production costs by 63% and accelerating creation by 50%
• Conducted 200+ research projects directly improving NPS and customer satisfaction at UniCredit
• Deployed automated feedback platform across 11 countries for major European banking group
• Grew PwC client base by 40% through marketing initiatives and business development
• Achieved 60% conversion rate on 100+ commercial proposals for large private business clients

Skills

• Strategic Marketing
• Marketing Strategy
• Data Analytics
• Market Research
• Customer Experience
• Digital Transformation
• Innovation Management
• Business Development
• AI Implementation
• Content Marketing
• Marketing Automation
• Customer Analytics
• Strategic Planning
• Cross-functional Leadership
• Change Management
• AI Prompt Engineering

Looking for

• HR Director
• VP HR
• Head of HR
• CHRO

Experience

• Business Consultant — Freelance Consulting January 2026 - Present

  Leading consulting projects for local and international companies on scaling strategies, market entry, marketing and digital transformation. Developing strategy for HR-tech startup and building global community of financial sector professionals.

• VP, Commercial Strategy and Strategic Marketing Manager — UniCredit Bank September 2013 - September 2019

  Developed commercial strategies and marketing plans for CIB and Private Banking divisions, managed budgeting and forecasting, and led integration of CRM system modules for automated business opportunity identification.

Languages

• Russian (C2)
• English (C1)

Anonymous until this leader says yes. No name, no photo, no contact details. An introduction is sent only after they accept.

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