Content & Services Country Manager, Central and Eastern Europe (Apple)
Consumer Electronics · EMEA · Netherlands · Amsterdam
Total compensation band $280K+. The figure is the member's band, not an offer.
This executive is a senior commercial leader with over 20 years of experience spanning Big Tech, telecommunications, and retail across EMEA and CIS markets. Most recently serving as Services Country Manager for Central and Eastern Europe at Apple, he held full P&L and commercial accountability for 32 markets covering the App Store, Apple Music, Apple TV+, and iCloud, driving over 70% YoY revenue growth in priority markets. Prior to Apple, he held Director-level roles at VEON and MTS, leading global device strategy and retail operations at scale, and earlier built IBM's partner ecosystem across Eastern Europe from the ground up. He combines deep ecosystem and partnership expertise with a strong track record of translating global strategy into local market execution across diverse regulatory and cultural environments.
Achievements
- Drove >70% YoY revenue growth in priority CEE markets as Apple Services Country Manager across 32 countries
- Positioned CEE as a Top-5 App Store region globally by engaging 300+ top gaming and app developers
- Re-launched Svyaznoy's e-commerce platform to #1 in the industry with 80% YoY revenue growth
- Scaled MTS retail network to 450 outlets and ~5,000 employees with full P&L ownership
- Doubled IBM's partner revenue within two years by building a 500+ partner network across Eastern Europe from scratch
Skills
- Go-to-Market Strategy
- Market Entry Strategy
- Market Expansion
- Strategic Partnerships
- Channel Sales
- P&L Management
- Growth Strategy
- Ecosystem Building
- Cross-cultural Leadership
- Partner Sales
- Alliance Management
- Distribution Strategy
- App Store ecosystem growth and developer relations
- Multi-market CEE commercial leadership
Looking for
- VP Commercial / Chief Revenue Officer
- Country Manager (Western Europe)
- VP Partnerships & Business Development
Experience
- Independent Advisor — Independent Advisory 2025 - present
Advising founders and scale-ups on growth strategy, ecosystem partnerships, new market entry, and investment readiness, drawing on 20+ years of commercial leadership across Apple, VEON, and MTS.
- Services Country Manager for Central and Eastern Europe — Apple 2021 - 2025
Held full commercial accountability for Apple Services across 32 CEE markets including App Store, Apple Music, Apple TV+, and iCloud; drove over 70% YoY revenue growth in priority markets and positioned CEE as a Top-5 App Store region globally by engaging 300+ top developers.
- Product Marketing Lead — Apple 2016 - 2021
Owned end-to-end GTM strategy for Apple's full hardware portfolio across Russia, directed high-impact product launches, led consumer and market analytics, and served as Apple's regional spokesperson and primary interface between Russia and global teams.
- Global Head of Devices, Director — VEON 2014 - 2016
Designed and implemented the Group-wide devices and mobile data strategy for a global telecom operator serving 200M+ customers across 12 markets; developed regional expansion strategies for Italy, Russia, Ukraine, Algeria, Bangladesh, and Pakistan, and established the organization's first Devices Competency Center.
- Head of Devices Marketing, Director, Board Member of MTS Retail — Mobile Telesystems (MTS) 2010 - 2014
Defined and owned MTS's mobile devices commercial strategy; led end-to-end product and GTM function reaching 1M+ devices sold in partnership with Apple, Samsung, and Nokia; served as Board Member of MTS Retail shaping portfolio, pricing, and customer growth strategy.
- Head of E-commerce — Svyaznoy 2008 - 2010
Re-launched Svyaznoy's e-commerce platform to the #1 position in the industry with 80% YoY revenue growth; owned full P&L for the e-commerce division covering strategy, product, marketing, and logistics.
- Director, Head of Retail — Mobile Telesystems (MTS) 2005 - 2008
Scaled and modernized a network of 450 retail outlets and approximately 5,000 employees across Russia with full P&L responsibility; transformed legacy service centers into high-performing customer-focused stores and built high-caliber teams through structured training programs.
- Business Partner Organisation Manager — IBM East Europe/Asia 2000 - 2005
Built and scaled a 500+ partner network across Eastern Europe doubling IBM's partner revenue within two years; spearheaded IBM's Business Partner Organization from the ground up and was recognized as Best Channel Manager in the region.
Languages
- English (C1)
- Russian (C2)
- German (B1)
- Dutch (A2)
Anonymous until this leader says yes. No name, no photo, no contact details. An introduction is sent only after they accept.
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