How Good a VP Sales Are You, Really?
Fifty questions across ten competencies and the four faces of a modern VP Sales — Closer, Builder, Operator, Leader. Behavioral and scenario-based, not flattery. About 15 minutes. Built for the people who carry the number: driving results, building a repeatable machine, forecasting honestly, and leading a team that wins without heroics.
What this assessment measures
10 competencies across the 4 faces of the VP Sales role — Closer, Builder, Operator, Leader — built on the Sales leadership: results, the machine, rigor, team. Five questions each: scenarios, honest reads and forced choices designed to resist self-flattery.
Closer
Driving the number — execution, pipeline and deal coaching.
- Sales Execution & Results — Hits the number consistently — quarter in, quarter out, not one lucky run.
- Pipeline Management — A healthy, well-qualified pipeline with the coverage to make the number repeatedly.
- Deal Strategy & Coaching — Coaches reps through real deals; lifts the team’s close rate, not just their own.
Builder
The repeatable machine — process, hiring and enablement.
- Sales Process & Methodology — A repeatable, adopted process and methodology — not every rep freelancing.
- Recruiting & Ramping — Hires well and ramps reps fast to productivity; a deliberate talent machine.
- Enablement & Skills — Builds rep skill systematically; raises the whole team, not just the stars.
Operator
Forecast and metrics rigor.
- Forecast Accuracy — Forecasts that are accurate and honest — no sandbagging, no happy ears.
- Metrics & Productivity — Runs on the right metrics — conversion, velocity, productivity — not just bookings.
Leader
Team leadership and cross-functional influence.
- Team Leadership & Culture — A motivated, high-performance, low-drama team that wants to stay and win.
- Cross-Functional Influence — Aligns with marketing, product and CS; a credible voice beyond the sales floor.
How the score reads
- Emerging (0–34) — Foundations forming — operating below a full VP-Sales mandate today.
- Developing (35–51) — Real strengths with clear, nameable gaps before a top sales seat.
- Established (52–67) — A solid, credible VP Sales across the four faces.
- Advanced (68–82) — A strong sales leader operating ahead of the role.
- World-class (83–100) — A world-class VP Sales — drives the number through a machine, not heroics.
What you get
- An overall score out of 100 and a maturity level
- Your VP Sales archetype — the honest read on how you lead today
- A 10-competency radar across the faces above
- What companies actually demand from VP Sales hires, from real job postings, against your profile
- A personalized AI analysis and development roadmap, delivered by email with a print-ready PDF report
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