How Good a VP Marketing Are You, Really?
Fifty questions across ten competencies and the four faces of a modern VP Marketing — Operator, Builder, Analyst, Leader. Behavioral and scenario-based, not flattery. About 15 minutes. Built for the people who run the marketing machine: a producing demand engine, a real content and ops engine, honest measurement, and tight alignment with sales.
What this assessment measures
10 competencies across the 4 faces of the VP Marketing role — Operator, Builder, Analyst, Leader — built on the Marketing leadership: demand, the engine, ROI, alignment. Five questions each: scenarios, honest reads and forced choices designed to resist self-flattery.
Operator
Demand generation, campaigns and channels — driving pipeline.
- Demand Generation — A repeatable demand engine that drives qualified pipeline the business can count on.
- Campaign Execution — Campaigns that ship on time, on brand and on target — and actually perform.
- Channel Management — Channels managed to performance; budget moved to what works, fast.
Builder
Marketing ops, content and brand execution — the engine.
- Marketing Ops & Martech — A clean martech stack and process — automation and data, not spreadsheets and chaos.
- Content & Creative Engine — A content and creative engine that produces quality consistently, not heroically.
- Brand & Positioning Execution — Consistent positioning and brand in-market; demand and brand reinforcing, not at war.
Analyst
Marketing analytics and ROI.
- Analytics & Attribution — Honest measurement and attribution — you know what works and what is theater.
- ROI & Efficiency — Spend tied to return; marketing run as an investment, not a cost to be defended.
Leader
Building the team and aligning with sales.
- Team & Talent — A strong marketing bench across the disciplines; a team that ships and grows.
- Sales Alignment & Influence — Tight alignment with sales on pipeline and a credible voice with the exec team.
How the score reads
- Emerging (0–34) — Foundations forming — operating below a full VP-Marketing mandate today.
- Developing (35–51) — Real strengths with clear, nameable gaps before a top marketing seat.
- Established (52–67) — A solid, credible VP Marketing across the four faces.
- Advanced (68–82) — A strong marketing leader operating ahead of the role.
- World-class (83–100) — A world-class VP Marketing — a demand engine that proves its return.
What you get
- An overall score out of 100 and a maturity level
- Your VP Marketing archetype — the honest read on how you lead today
- A 10-competency radar across the faces above
- What companies actually demand from VP Marketing hires, from real job postings, against your profile
- A personalized AI analysis and development roadmap, delivered by email with a print-ready PDF report
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