How Good a Head of Growth Are You, Really?
Fifty questions across ten competencies and the four faces of a modern head of growth — Experimenter, Funnel Architect, Builder, Leader. Behavioral and scenario-based, not flattery. About 15 minutes. Built for the people who drive growth as a discipline: rigorous experiments on honest data, the whole funnel, compounding loops, and a strategy to aim them.
What this assessment measures
10 competencies across the 4 faces of the Head of Growth role — Experimenter, Funnel Architect, Builder, Leader — built on the Growth: experimentation, funnel, loops, strategy. Five questions each: scenarios, honest reads and forced choices designed to resist self-flattery.
Experimenter
High-velocity, rigorous experimentation on honest data.
- Experimentation Velocity & Rigor — A high-velocity engine; wins called only when the data is statistically real.
- Growth Analytics & Instrumentation — Deep, honest, cohort-level instrumentation; a true North Star metric.
- Growth Modeling & Levers — A driver-based model; focus on the highest-leverage lever; unit economics managed.
Funnel Architect
The whole funnel — acquisition, activation, retention, revenue.
- Acquisition & Channels — A diversified, efficient channel portfolio; CAC driven down; new channels found and scaled.
- Activation & Retention — Retention-first; engineers activation and cohort retention, not just top of funnel.
- Monetization & Revenue Growth — Optimizes for revenue and retention; pricing and expansion as live growth levers.
Builder
Compounding growth loops and the growth tech to run them.
- Growth Loops & Product-Led Growth — Self-reinforcing loops and PLG — durable, compounding growth, not just bought growth.
- Growth Tech, Tools & Execution — A modern stack; fast, autonomous execution; automated lifecycle and personalization.
Leader
Building the team and a coherent growth strategy.
- Team & Cross-Functional Growth — A cross-skilled team and a real experimentation culture across product, eng, marketing, data.
- Growth Strategy & Influence — A coherent strategy over a bag of hacks; short-term wins funding durable growth.
How the score reads
- Emerging (0–34) — Foundations forming — operating below a full growth-leadership mandate today.
- Developing (35–51) — Real strengths with clear, nameable gaps before a top growth seat.
- Established (52–67) — A solid, credible head of growth across the four faces.
- Advanced (68–82) — A strong growth leader operating ahead of the role.
- World-class (83–100) — A world-class growth leader — durable, compounding growth on honest data.
What you get
- An overall score out of 100 and a maturity level
- Your Head of Growth archetype — the honest read on how you lead today
- A 10-competency radar across the faces above
- What companies actually demand from Head of Growth hires, from real job postings, against your profile
- A personalized AI analysis and development roadmap, delivered by email with a print-ready PDF report
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