How Good a Communications Leader Are You, Really?
Fifty questions across ten competencies and the four faces of a modern head of communications — Storyteller, Guardian, Connector, Strategist. Behavioral and scenario-based, not flattery. About 15 minutes. Built for the people who own the narrative and the media, protect the reputation, connect the inside and the outside — and keep the truth, because credibility is the whole job.
What this assessment measures
10 competencies across the 4 faces of the Head of Communications / PR role — Storyteller, Guardian, Connector, Strategist — built on the Communications: narrative, reputation, connection, strategy. Five questions each: scenarios, honest reads and forced choices designed to resist self-flattery.
Storyteller
Narrative, media relations and executive visibility.
- Narrative & Messaging — A compelling, consistent, differentiated story; truth told plainly, framed with context.
- Media & Press Relations — Deep, trusted journalist relationships; earns quality coverage; scrupulously honest with the press.
- Executive Visibility & Thought Leadership — Credible, authentic exec platforms; spokespeople made excellent.
Guardian
Reputation, crisis and issues management.
- Reputation Management — Reputation built and defended deliberately; trust capital banked; words and actions match.
- Crisis Communications — A rehearsed plan; a fast, honest, accountable, coordinated response when it counts.
- Issues Management & Risk — Horizon-scans and defuses issues early; navigates stakeholder and political risk.
Connector
Internal communications and stakeholder engagement.
- Internal Communications & Engagement — Genuine two-way dialogue; trusted internally; leads people honestly through change.
- Stakeholder & Public Affairs — Trust-based relationships with investors, partners, regulators and community; coherent across audiences.
Strategist
Comms strategy, measurement and executive counsel.
- Comms Strategy & Measurement — Tied to business objectives; measured on impact, not clippings; integrated with GTM.
- Team & Executive Counsel — The leadership’s trusted counsel — counsels honesty under pressure; builds strong communicators.
How the score reads
- Emerging (0–34) — Foundations forming — operating below a full comms-leadership mandate today.
- Developing (35–51) — Real strengths with clear, nameable gaps before a top communications seat.
- Established (52–67) — A solid, credible head of communications across the four faces.
- Advanced (68–82) — A strong communications leader operating ahead of the role — board-grade.
- World-class (83–100) — A boardroom-grade communications leader — a reputation that is a genuine asset.
What you get
- An overall score out of 100 and a maturity level
- Your Head of Communications / PR archetype — the honest read on how you lead today
- A 10-competency radar across the faces above
- What companies actually demand from Head of Communications / PR hires, from real job postings, against your profile
- A personalized AI analysis and development roadmap, delivered by email with a print-ready PDF report
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