Executive profiles

Head of International Marketing for B2B Tech

B2B SaaS · EMEA · Russia · Moscow

Total compensation band $150K+. The figure is the member's band, not an offer.

Global marketing executive with 15+ years of B2B SaaS, payments, and technology marketing experience across EMEA, MENA, and LATAM. Expert in building international marketing functions from scratch, driving multi-market GTM execution, and delivering measurable pipeline impact in enterprise software contexts. Proven track record in brand architecture, JTBD-based messaging, demand generation, ABM, and remote cross-cultural leadership. Successfully managed budgets up to $250K and secured enterprise clients with average deal sizes of $300K.

Achievements

• Built international marketing function from scratch at Olapsoft, improving marketing ROI by 20% and securing 2 enterprise clients in first year
• Led full company rebrand at Noventiq achieving 80% increase in branded search traffic and positive media mentions
• Managed $250K annual marketing budget securing 5 new mid-to-enterprise clients with average deal size $300K
• Created 4 distinct regional brand identities achieving 70% dominance increase in Google Trends searches within 6 months
• Reduced chargeback rate in BNPL model by 25% saving $1.2M in costs

Skills

• Marketing Leadership
• International GTM Strategy
• B2B SaaS Marketing
• Brand Strategy
• Brand Management
• Demand Generation
• Account-based Marketing
• Positioning & Messaging
• Multi-market Launches
• Budget Management
• Cross-functional Leadership
• Remote Team Leadership
• Jobs-to-be-Done (JTBD) Methodology
• EMEA-MENA-LATAM Marketing

Looking for

• Chief Marketing Officer (CMO)
• VP of Marketing
• Head of International Marketing

Experience

• Fractional CMO — Freelance (Fractional CMO) Jan 2025 - Present

  Strategic marketing advisor to executives, shaping positioning, go-to-market, and partner ecosystem development. Secured 5 contracts with average deal size $1M and reduced decision cycles by 50% through improved frameworks.

• Head of International Marketing — Olapsoft Nov 2023 - Dec 2024

  Built international marketing function from ground up for enterprise EPM SaaS platform in MENA and EMEA. Led 11-person team, improved marketing ROI by 20%, and secured 2 new enterprise clients in first year of international operations.

• Head of International Marketing — Noventiq Apr 2020 - Nov 2023

  Owned international marketing for two B2B SaaS offerings across EMEA, LATAM, APAC, MENA. Managed $250K annual budget, led company rebrand achieving 80% increase in branded search traffic, and secured 5 new enterprise clients with average deal size $300K.

• Brand Manager — FAIRDIP Finance Apr 2017 - Jul 2019

  Led brand repositioning for liquidity management platform targeting SMBs. Developed strategy that attracted two new investors and increased loan applications threefold through targeted campaigns.

• Senior Account Manager — TBWA / The Integer Group / Leo Burnett / Citymetria Group Mar 2012 - Apr 2017

  Led integrated campaigns and project teams of up to 15 professionals for global brands in Moscow. Delivered large-scale events and roadshows for international clients.

Languages

• English (C2)
• Russian (C2)
• French (B1)

Anonymous until this leader says yes. No name, no photo, no contact details. An introduction is sent only after they accept.

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