How Good a Sales Director Are You, Really?
Fifty questions across ten competencies and the four faces of a modern Director of Sales — Driver, Coach, Operator, Leader. Behavioral and scenario-based, not flattery. About 15 minutes. Built for the leaders who run a sales team: hitting the number, coaching reps who win on their own, an honest cadence and forecast, and a team people want to stay on.
What this assessment measures
10 competencies across the 4 faces of the Director of Sales role — Driver, Coach, Operator, Leader — built on the Sales-team leadership: the number, coaching, cadence, team. Five questions each: scenarios, honest reads and forced choices designed to resist self-flattery.
Driver
Hitting the team number — quota, pipeline and accountability.
- Team Quota & Results — The team hits its number consistently — broad attainment, not one or two heroes.
- Pipeline & Activity Discipline — A healthy, qualified team pipeline with the activity and coverage to make the number.
- Performance & Accountability — Holds reps accountable fairly; addresses underperformance instead of carrying it.
Coach
Developing reps and coaching real deals.
- Rep Coaching — Coaches reps to improve — the multiplier that lifts the whole team, not just deals.
- Deal Coaching & Strategy — Guides reps through real deals so they win them — without taking over every time.
- Skill Development — Builds reps’ selling skills deliberately; grows people, not just numbers.
Operator
Operating cadence and forecast discipline.
- Operating Cadence — A real cadence — 1:1s, pipeline reviews, deal reviews — that drives the business.
- Forecast & CRM Discipline — An accurate, honest team forecast and clean CRM — no sandbagging, no garbage data.
Leader
Motivating the team and influencing up.
- Motivation & Retention — A motivated, high-performance team that wants to stay and win — not burnout and churn.
- Influence & Communication — Represents the team well up and across; a credible voice beyond the sales floor.
How the score reads
- Emerging (0–34) — Foundations forming — operating below a full sales-director mandate today.
- Developing (35–51) — Real strengths with clear, nameable gaps before a top sales-director seat.
- Established (52–67) — A solid, credible Director of Sales across the four faces.
- Advanced (68–82) — A strong sales leader operating ahead of the role.
- World-class (83–100) — A world-class Director of Sales — hits the number through a coached, motivated team.
What you get
- An overall score out of 100 and a maturity level
- Your Director of Sales archetype — the honest read on how you lead today
- A 10-competency radar across the faces above
- What companies actually demand from Director of Sales hires, from real job postings, against your profile
- A personalized AI analysis and development roadmap, delivered by email with a print-ready PDF report
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