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Skill Check · Marketing & Comms

VP Marketing: skills & capabilities the market requires

Based on 1,645 real VP Marketing job postings, here is what companies actually require for this role today — the capabilities that define it, the hard skills named most often, the scope expected, typical experience and pay. The market leans hardest on Strategic Leadership (79%) and Marketing & Brand (74%).

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Core capabilities for a VP Marketing
Strategic Leadership79%
Marketing & Brand74%
Cross-functional Leadership54%
Data & Analytics52%
Executive Communication46%
Go-to-Market & Sales31%
People Leadership30%
Share of VP Marketing postings that call for each capability.
Most-required hard skills for a VP Marketing
Digital MarketingMarketing Strategy DevelopmentBudget ManagementCampaign ManagementDemand GenerationMarketing AnalyticsMarketing Strategy
Leadership & soft skills
Strategic ThinkingCross-Functional CollaborationLeadershipCommunication
Scope, experience & pay

VP Marketing roles expect deal / M&A experience in 1% of postings, IPO or capital-markets experience in 1%, and transformation experience in 13%. Typical stated experience is around 10 years. The pay signal from postings (base, where stated) runs $181K–$212K.

Full pay benchmark in Comp Check →
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Percentages are the share of postings that mention a signal, not a measure of importance. Baseline pilot. Quarter-over-quarter movement begins from the next collection. Levels covered: Director and above. Mid-level is not in this data. Real executive job postings, parsed for required skills, scope, credentials and compensation.