VP Marketing: skills & capabilities the market requires
Based on 3,357 real VP Marketing job postings, here is what companies actually require for this role today: the capabilities that define it, the hard skills named most often, the scope expected, typical experience and pay. The market leans hardest on Strategic Leadership (73%) and Marketing & Brand (72%).
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Core capabilities for a VP Marketing
- Strategic Leadership — required in 73% of postings
- Marketing & Brand — required in 72% of postings
- Data & Analytics — required in 50% of postings
- Executive Communication — required in 50% of postings
- Cross-functional Leadership — required in 44% of postings
- Go-to-Market & Sales — required in 29% of postings
- Stakeholder Management — required in 23% of postings
Most-required hard skills
- Digital Marketing
- Campaign Management
- Budget Management
- Data Analysis
- Product Marketing
- Marketing Strategy
- Marketing Strategy Development
Leadership & soft skills
- Strategic Thinking
- Leadership
- Communication
- Cross-Functional Collaboration
Scope, experience & pay
VP Marketing roles expect deal / M&A experience in 1% of postings, IPO or capital markets in 1%, and transformation in 9%. Typical stated experience: 10 years. Pay signal from postings (base): $171K–$197K.
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