Director of Marketing: skills & capabilities the market requires
Based on 321 real Director of Marketing job postings, here is what companies actually require for this role today: the capabilities that define it, the hard skills named most often, the scope expected, typical experience and pay. The market leans hardest on Strategic Leadership (92%) and Marketing & Brand (69%).
Open the interactive Skill Check to filter by country, industry and company size.
Core capabilities for a Director of Marketing
- Strategic Leadership — required in 92% of postings
- Marketing & Brand — required in 69% of postings
- Cross-functional Leadership — required in 61% of postings
- Executive Communication — required in 61% of postings
- Data & Analytics — required in 56% of postings
- Stakeholder Management — required in 44% of postings
- People Leadership — required in 42% of postings
Most-required hard skills
- Budget Management
- Content Strategy
- Data Analysis
- Social Media Strategy
- Campaign Management
- Digital Marketing
- Cross-Functional Collaboration
Leadership & soft skills
- Strategic Thinking
- Cross-Functional Collaboration
- Leadership
- Communication
Scope, experience & pay
Director of Marketing roles expect deal / M&A experience in 2% of postings, IPO or capital markets in 3%, and transformation in 20%. Typical stated experience: 8.5 years. Pay signal from postings (base): $189K–$257K.
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