VP Marketing: skills & capabilities the market requires

Based on 1,749 real VP Marketing job postings, here is what companies actually require for this role today: the capabilities that define it, the hard skills named most often, the scope expected, typical experience and pay. The market leans hardest on Strategic Leadership (80%) and Marketing & Brand (75%).

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Core capabilities for a VP Marketing

Strategic Leadership — required in 80% of postings
Marketing & Brand — required in 75% of postings
Cross-functional Leadership — required in 54% of postings
Data & Analytics — required in 53% of postings
Executive Communication — required in 47% of postings
People Leadership — required in 31% of postings
Go-to-Market & Sales — required in 31% of postings

Most-required hard skills

Digital Marketing
Marketing Strategy Development
Budget Management
Campaign Management
Demand Generation
Marketing Analytics
Go-To-Market Strategy

Leadership & soft skills

Strategic Thinking
Cross-Functional Collaboration
Leadership
Communication

Scope, experience & pay

VP Marketing roles expect deal / M&A experience in 1% of postings, IPO or capital markets in 1%, and transformation in 14%. Typical stated experience: 10 years. Pay signal from postings (base): $181K–$212K.

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