Skip to main content
Skill Check · Marketing & Comms

Head of Communications / PR: skills & capabilities the market requires

Based on 570 real Head of Communications / PR job postings, here is what companies actually require for this role today — the capabilities that define it, the hard skills named most often, the scope expected, typical experience and pay. The market leans hardest on Strategic Leadership (76%) and Executive Communication (73%).

Open the interactive Skill Check → to filter by country, industry and company size.

Core capabilities for a Head of Communications / PR
Strategic Leadership76%
Executive Communication73%
Stakeholder Management57%
Marketing & Brand48%
Cross-functional Leadership45%
People Leadership24%
Customer & Relationships19%
Share of Head of Communications / PR postings that call for each capability.
Most-required hard skills for a Head of Communications / PR
Media RelationsDigital MarketingCrisis CommunicationsBrand ManagementStakeholder ManagementInternal CommunicationsStakeholder Engagement
Leadership & soft skills
Strategic ThinkingLeadershipCross-Functional CollaborationStakeholder Management
Scope, experience & pay

Head of Communications / PR roles expect deal / M&A experience in 1% of postings, IPO or capital-markets experience in 2%, and transformation experience in 13%. Typical stated experience is around 10 years. The pay signal from postings (base, where stated) runs $180K–$216K.

Full pay benchmark in Comp Check →
For members
How do you measure up as a Head of Communications / PR?
This is the bar. Join TOPHEADS to see your own profile mirrored against it — your real strengths and the gaps for the role you want.
Join TOPHEADS →
Percentages are the share of postings that mention a signal, not a measure of importance. Baseline pilot. Quarter-over-quarter movement begins from the next collection. Levels covered: Director and above. Mid-level is not in this data. Real executive job postings, parsed for required skills, scope, credentials and compensation.