Director of Marketing: skills & capabilities the market requires

Based on 262 real Director of Marketing job postings, here is what companies actually require for this role today: the capabilities that define it, the hard skills named most often, the scope expected, typical experience and pay. The market leans hardest on Strategic Leadership (95%) and Marketing & Brand (72%).

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Core capabilities for a Director of Marketing

Strategic Leadership — required in 95% of postings
Marketing & Brand — required in 72% of postings
Cross-functional Leadership — required in 65% of postings
Executive Communication — required in 62% of postings
Data & Analytics — required in 56% of postings
Stakeholder Management — required in 45% of postings
People Leadership — required in 43% of postings

Most-required hard skills

Budget Management
Data Analysis
Content Strategy
Social Media Strategy
Campaign Management
Programmatic Advertising
Digital Marketing

Leadership & soft skills

Strategic Thinking
Cross-Functional Collaboration
Leadership
Communication

Scope, experience & pay

Director of Marketing roles expect deal / M&A experience in 3% of postings, IPO or capital markets in 3%, and transformation in 21%. Typical stated experience: 10 years. Pay signal from postings (base): $196K–$269K.

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